Contact: Elaine Radovolsky
PR Coordinator
Gauger + Associates
(415) 434-0303
Eradovolsky@gauger-associates.com
A 101 Billboard Reveals Itself,
One Piece at a Time
Smack dab on Highway 101 outside Rohnert Park, it’s billboard messaging, one element at a time.
San Francisco advertising agency Gauger + Associates has developed a teaser campaign, utilizing a billboard erected on Highway 101 for the new Sonoma Mountain Village on the former Agilent Technologies Campus in Rohnert Park.
Phase one displayed only Sonoma Mountain Village’s logo.
Monday August 7th, revealed another piece of the puzzle.
The billboard cycle runs, differently by nature, through a half dozen messages over the next few months.
A sustainable new urban Village, Sonoma Mountain Village is unlike a sprawling master planned community, blending a sustainable mixed-use community with California Wine Country style. Pedestrian-friendly ecologically sensitive homes, vibrant gathering places and innovative businesses are surrounded by open space and scenic vistas of Sonoma Mountain.
For more information, please call 707-795-3550 , 888-SMV-3550 or visit sonomamountainvillage.com
Quotes
"The Billboard allows us to introduce the messaging about Sonoma Mountain Village to residents in an unusual way, one piece at a time. It gets people's attention about this amazing, New Urbanism community coming to Rohnert Park."
David Gauger, Principle, Gauger + Associates, San Francisco
"This is a great way to introduce the community to motorists in the North Bay. We think everyone will be curious enough to visit our Web site to see the future of the former Agilent Technologies Campus and the new, Green community of the future."
Brad Baker, President and CEO, Codding Investments
About Sonoma Mountain Village
Codding Enterprises, and the planning team of Fisher & Hall Urban Design <http://www.fisherandhall.com/> and Richard Pope, Master Builder with St. James Properties, are building Sonoma Mountain Village as a New Urbanism community unlike any other in North America.
Like a traditional European village, Sonoma Mountain Village is an exhilarating, pedestrian friendly community located approximately 45 minutes north of San Francisco, in Rohnert Park California.
About Codding Enterprises
Since 1849, the Codding family has been building in Sonoma County. It was Hugh Codding who created Santa Rosa's first large scale shopping center, Montgomery Village, in June 1950. Codding Enterprises has become an established leader in Northern California. Codding Enterprises currently owns, manages and has under development over two million square feet of prime commercial space. Codding Enterprises numerous holdings include Coddingtown Mall, Merced Mall, Wal-Mart Plaza, Raley's Towne Centre, Sonoma Valley Plaza and Redwood Square. The company maintains substantial interests in office space. The Codding Enterprises' team of leasing, retail, construction and marketing professionals provide tenants with a wide range of support.
About Gauger+Associates
Award-winning creativity is one way Gauger + Associates has established its reputation in a competitive marketplace. The agency has won hundreds of national and international awards for design, broadcast and print, including two coveted Clios.
Nationally, Gauger+Associates serves clients in Arizona, California, Colorado, Illinois, New York, Oregon, Pennsylvania, Virginia and Washington, and conducts marketing communications outreach in all 50 states. As a member of the Intermarket Agency Network since 1997, Gauger + Associates has established a close affiliation with 20 associate agencies throughout the US, providing access to information and representation in all major American markets. Worldwide, the agency is associated with over 90 sister agencies. Gauger + Associates has successfully launched products in 38 countries, and has served clients headquartered in the U.K., Japan, Korea and Germany.